Mercy Chefs Rebrand
Mercy Chefs is a faith-based nonprofit organization that provides professionally prepared, restaurant-quality meals to victims, volunteers, and first responders in disaster and crisis situations. Founded in 2006, they also support community outreach programs to combat food insecurity across the U.S. and internationally. Our goal for this conceptual project was to give Mercy Chefs two rebrands: a partial rebrand (update of select brand elements) and a full rebrand (complete overhaul of brand identity and strategy).
